"A household based in North London is looking for an remarkable and qualified tutor to assist their youngest child on his first steps to turning into an British gentleman."
Looking at this listing, you might readily overlook the wording "beginning" as mere a turn of phrase.
However, it may be the crucial element of this distinctive employment listing, as it seeks to find a mentor for a one-year-old.
Many of responses have already been submitted since the unidentified family advertised their request for the £180k-a-year tutor, who needs to be "someone very special".
During the past few weeks, the listing has attracted interest throughout the press, with numerous questioning why?
Innovative Idea
The CEO, CEO and founder of an education consultancy, which is assisting the family in their search, explained that despite early doubt, he considered the idea "visionary", and "progressive".
When he spoke with the family, he said they recognized the unconventional character of their demand, and how immature their son is.
But, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had waited until their older child was five, and by that stage "cultural conditioning had already become established".
What exactly did the family mean by "cultural bias"?
It's "comprehensive", Adam responded. "The way you eat, the way you speak".
He explained the older sibling had picked up "extremely delicate, body language" from the family, and had adopted their cultural habits. The family explained to him they wished to avoid history to happen again with their infant.
The strategy: To hire a UK tutor, who needs to speak with RP, to shape the baby right from the beginning.
Subtle Influence
"A great deal of the learning at the beginning here is kind of osmotic," stated Adam.
It's through this osmosis that the family are hoping the child will acquire the English characteristics they wish to instil.
He noted the tutor had to be an individual who went to "the appropriate educational institutions – comparable categories of schools as the family hope to send their son to".
"The instructor simply needs to be the appropriate candidate, they'll be performing things they don't even know they're doing, simply by nature," he added.
Expense Not a Factor
The family explained to Adam the chosen tutor should preferably also have familiarity of or interest in horse riding, alpine skiing, the arts and music so as to inspire the child in a wide range of passions.
Furthermore though, he said the family desired the tutor to sign up the child on a variety of classes so the child would be "equestrian training and picking up an tool by the time they are approximately three years old".
In the family's minds, assisting their son develop into a "UK sophisticate" will lead to accomplishment and create opportunities.
"For all the advantages and disadvantages of that, because it's undoubtedly a social class indicator," he comments.
But, notwithstanding all this tutelage in "UK identity", could the child absorb what is termed cultural leaning from the globally influenced family he is raised by anyway?
"Yes", said Adam. "The parents realize this may not work, but they've simply adopted the attitude of, 'let's give it a go and let's go as early as we can', because the price of it is not relevant," he stated.
Overly Optimistic
Several in the education sector who express these doubts.
Another CEO, chief executive of an educational organization, who provides private tutors, wrote that "the development of adopting dual cultures, or indeed, becoming oneself, is something that must be experienced personally, not engineered."
He noted that he had relocated from Asia to the United Kingdom at the period of 7 years old, and had been raised experiencing and living dual heritages. He progressed to learn at a prestigious UK institution.
"The notion that one individual can act as a embodiment of UK identity, a person who can somehow transfer the attributes of a UK sophisticate onto a infant child, strikes me as idealistic and unfeasible," he wrote.
"In my experience, having a typically English tutor from early childhood will will not automatically achieve the result they want.
"I never had such a tutor, and yet I have been lucky enough to enjoy numerous of the opportunities they hope for their son."
He continued: "The reality is, cultural identity cannot be forced from the outside influences; it must be chosen, and it must be internally driven."
Buying Britishness
Of course, UK identity is something Adam believes can be taught – and commercialized.
"I think the fact that the international society holds us in this regard is something that we should be cherishing|valuing|appreciating